Charm The World

OUR STORY

Three makers.
One world to explore.

Charm The World was created by Harmony, Sophie and Hollie to make travel memories something you can carry with you.

🌍

MADE WITH
TRAVEL IN MIND

WHY WE STARTED

A bracelet that is completely yours.

We wanted to create something that gives everyone the chance to make a bracelet around their own story. Your charms might represent your dream countries, your home country, places you've visited, favourite attractions or simply things you love.

Our bracelets and charms are stainless steel and made by us. Start with your bracelet, then add new charms whenever your journey takes you somewhere new.

We currently offer silver pieces, with gold and rose gold possibilities in the future if there is enough demand.

01

Handmade

Our charms are created by us rather than mass-produced designs.

02

Inclusive

Designed for all ages and genders, with choices to make your bracelet personal.

03

Growing journeys

Your bracelet doesn't have to stop at your first destination.

Meet the Creators

Three Co-Founders. One Business.

Although we each have different responsibilities within Charm The World, we work together as one team. All three co-founders are involved in designing, creating and making the bracelets, meaning that every bracelet is a collective creation from Harmony, Sophie and Hollie.

H

Harmony

Co-Founder — Head of Finance & Operations

Harmony is one of the three co-founders of Charm The World. She is responsible for the financial and paperwork side of the business, helping to keep track of costs, budgeting and important business documents. Harmony also helps with the organisation and day-to-day operations of the business. She works closely with Sophie and Hollie on the ideas and development of Charm The World. Although each co-founder has their own area of responsibility, Harmony works alongside Sophie and Hollie to make the bracelets as a collective team.

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Sophie

Co-Founder — Head of Social Media

Sophie is one of the three co-founders of Charm The World and is responsible for the social media side of the business. She helps promote the bracelets, share new designs and keep customers updated about the business. Sophie works with Harmony and Hollie to create content and ideas that represent Charm The World and attract customers. Alongside her social media responsibilities, Sophie is also involved in designing and making the bracelets as part of the team.

H

Hollie

Co-Founder — Head of Design

Hollie is one of the three co-founders of Charm The World and is responsible for the creative design side of the business. She develops ideas for the charms and creates designs inspired by destinations, landmarks, flowers, flags and other travel themes. Hollie works with Harmony and Sophie to turn creative ideas into bracelets that customers can enjoy. Alongside her design responsibilities, Hollie also helps create and make the bracelets as part of the team.